Google Algorithm Update May 2020: Several times a year, Google makes significant and far-reaching changes to its algorithms and search systems.
They are designed to guarantee the user with relevant and authoritative content for researchers.
Google Algorithm updates can also affect Google Discover.
After these updates, some sites may have falls or rankings in search.
Critical updates and re-evaluated content
The changes concern improving the way Google evaluates content in general.
Google has gone a step further than the SEO community when it comes to naming these updates, as the company now automatically uses a generic month/year naming model.
Second basic update in 2020
It’s Google’s second confirmed 2020 update so far, with the first one launched in January 2020.
It seems like a lifetime ago, considering how the world has changed between then and now.
The purpose of the basic Google Algorithm update
The broad base updates are designed to produce widely noticeable effects in search results in all countries in all languages.
Sites will inevitably notice drops or gains in search rankings when a Google Algorithm update is launched.
Changes in search rankings are generally a reflection of the relevance of the content.
It means that if the content has gained relevance since the last update, it will be moved higher in the rankings. The reverse is also true.
So there are newly published contents that didn’t exist at the time of the last update.
Everything must be re-evaluated concerning previously existing content.
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To put it simply, the rankings can move a little.
Being the first update since the pandemic, the May 2020 major update has the potential to be particularly volatile.
The first essential Google Algorithm update since the outbreak of the COVID-19 pandemic latest base update was launched in the second week of January 2020. At the time, coronavirus and COVID-19 were hardly known by anyone
COVID-19 has changed what people need from Google’s search results.
Whether it’s looking for information about the virus itself or places that offer remote services or where to buy the most needed products online.
Many things gain relevance that was not so relevant to users before.
On the contrary, the categories that were once highly relevant are not searched for equally.
For example, searches related to travel, tourism, live entertainment, and in-person events are inactive, Just to name a few.
With the May 2020 update, Google is facing the unique challenge of keeping up with world searches.
Over time, we’ll see if people find it easier to access the information they need through Google.
Opportunities for SEOs or great difficulties
If the May 2020 major update ends up being as powerful as it is potential, it could be a good SEO thing.
It is no secret that, in the course of the economic crisis, companies are laying off staff and customers are suspending services.
The services provided by SEOs are particularly useful every time an algorithm update occurs.
Which means SEO’s may soon find themselves in a position where there is a significant increase in demand for their work.
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Google Algorithm Update of May 2020: what to do
Google’s recommendations for this update remain precisely the same as all essential updates in the past.
Historically, Google has always said that there is nothing to “fix” if the rankings drop after a basic algorithm update.
Instead, site owners are regularly asked to make their content the best it can be.
I interpret it as meaning: strive to make each content the most holistic resource on the web for a specific user query.
There are many other interpretations of Google’s recommendations on how to manage the impact of an essential update.
How do you build quality backlinks? What are the main parameters for a successful link building?
Building links in itself is not enough to achieve the desired results in terms of growing a site’s ranking and optimization on SERPs.
Backlinks must be built with criteria to be of quality and bring the desired results.
But what are the parameters that determine the goodness of a link?
What are backlinks?
These are inbound links: an external site inserts a hypertext link to our website on its page. Valuable backlinks can promote the proper positioning of a place on search engines.
Google’s algorithm, for example, uses different parameters to determine which sites should be at the top of the SERPs.
Among these parameters are the inbound links, which are considered to be the same as citations.
If a site is a quality, this will likely be mentioned by others who attest to the value of its content.
But not all links are created equal and favourably rated by Google.
There are quality backlinks, and poor backlinks created only to attempt to scale SERPs incorrectly without returning a value, quality, and ultimately a real utility to the link.
For example, a backlink to an online course site on a pet food e-commerce site is not quality and will not be rewarded by Google’s algorithm.
So what are the characteristics of a quality backlink?
How to make a successful link building?
The most relevant parameters to consider are the following.
The backlink must be inserted within site relevant to the issues dealt with on our website or our page.
A link to a site that sells formal wear placed within a website that deals with fashion can get a high score.
There is no need to search for generic sites of little relevance; better to focus on a few perfectly themed sites.
If the site where the hyperlink is placed is prestigious, then the link score will be higher. Indeed, it is more difficult for important sites to obtain mentions and reports.
In any case, attention must be paid to those sites that contain many links, for which Google may have penalties.
We recommend the websites that present a constant update of their contents.
A site with ancient content is generally not very visited, and Google tends typically to downgrade it.
In general, when trying to get a backlink from a site, you must always try to understand if Google appreciates that site: if it is not better, do not receive incoming links.
The importance of the text in Google Algorithm Update
So-called anchor text is still relevant in determining the quality of the link.
It is the word or words that underlie the relationship.
It is good that this still also contains a keyword inserted within a context that can briefly describe the content of the link.
An unclear anchor text, which includes keywords used in an improper semantic key, could be subject to penalties by Google.
Good quality backlink
Carrying out a sensible link building campaign cannot ignore this aspect.
Lousy quality links can do more damage than expected.
You may even incur a penalty from the engines.
The reason is simple: the various types of links entering your site must be useful for engines.
Google crawlers scan and navigate your links like your users, better: for your users.
The very reason why link building exists is that links are proof of authority.
Without getting lost in chatter – not immediately at least -,, you will have to analyze domains, pages of origin, and anchor text of your links.
How to evaluate the quality of inbound links
Let’s start by saying that with this checklist, you need a little familiarity with the topic.
If you are reading it, you probably already know what link building is and how it works and how to get links naturally.
Besides, you will clearly understand what link juice is.
Authoritativeness of the domain of origin
Make sure your backlinks only come from authoritative domains. You will benefit in terms of transferred link juice.
A useful link comes from a domain related to your site’s topic.
A link is a piece of advice. Google rewards the competent ones.
Utility for those who surf the page
If you are linked, it must be useful in context. The content must propose the link naturally, useful to make navigation more productive.
The clarity and naturalness of the anchor text
The anchor is the gateway to your site.
Sometimes it may seem like an emergency exit, other times a door to emptiness.
Use anchors that are consistent with the context and that are not forced. You will avoid alerting search engines with suspicious behaviour.
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Degree of the authority of the page containing the link
Link is the king A page with a story is better than a newly created one. Not to mention that it must be authoritative for the specific issue.
Degree of relevance between the linked page and source page
Receiving a link out of context is often considered a dishonest action.
In any case, it will not contribute to your positioning, if not in the negative.
Make sure there is functional relevance between the linked pages.
Otherwise, consider whether to remove the link.
I hope this list will be useful to you. Put this page in your favorites, if you like.
You can use it to organize the next sorting of your incoming links.
One last tip that I want to give you at the end concerns your landing page. If you are planning a link strategy.
Make sure that all the external links are not linked to the homepage.
A concept known to link building experts is the so-called “deep link.”A deep connection is a backlink directed to your internal page.
In a good link strategy, anchor text containing keywords point to various internal content.
The branded keywords, however, to the home. By doing this, you can “distribute” the “incoming” relevance. Use this checklist and restructure your strategy according to deep linking.
You will finally be able to the authoritativeness and the positions that are due to you.