Digital Marketing Mistakes to Avoid
Digital marketing is the most common word in the field of marketing these days.
It has completely changed the scenario of traditional marketing, which usually takes more time to approach the audience.
People are more engaging with digital marketing materials because of the progression of digital platforms like social networks, video sites, mobile applications, etc.
As digital marketing works on a realtime basis, there shouldn’t be any scope for mistakes. As soon as you click on the publish button, all the content is available online.
Hence, it is imperative to avoid any mistake while promoting a business, product, or service digitally.
This article exclusively focuses on the most prominent digital marketing mistakes and ways to prevent the same.
Running campaigns without specific goals
The most common mistake marketers make when they are taking advantage of digital marketing.
While implementing a defined digital marketing strategy for a business, its purpose should be specified.
To be more precise, the aim of marketing on digital platforms needs to be SMART (Specific, Measurable, attainable, realistic, timely bound).
Without the goal, you are not going to acquire fruitful results. Even you may end up with more complex situations.
Hence, specify the prime objective of a digital marketing campaign before its execution.
Answer the below questions while identifying the goals for digital marketing activities.
- Why do you want to run the campaign?
- Who is the target audience?
- When and where will the material be published?
- How are you tracking the activities?
Not focusing on the mobile audience
Another common pitfall of digital marketing is not targeting mobile users.
With more than 3 billion mobile users worldwide, marketers must focus on the audience for better engagement.
People are using more and more mobile devices, so the content should be optimized for them. It means your website, among other tools, necessitates to be mobile responsive.
Also, optimize the text message (SMS) marketing. Creating a mobile application for a business would be a plus too.
Consider the below points while targeting mobile audience;
- A responsive website
- User-friendly content
- Fluid navigation, etc.
Spending relatively more time on social media
Social media is only a part of digital marketing (often the most lucrative segment). Rather than spending most of the time on social channels, marketers should consider other platforms as well.
There are also other digital mediums to promote a business like a website, display ads, video advertising, guest posting, etc.
Most of these digital channels are cost-efficient and easy to operate. It can be as beneficial as social media.
Thus, do not only spend the entire time on social media promotion but also take advantage of other digital platforms.
Nonetheless, while focusing on promotion via social media networks, do not overlook the below points;
- Well-defined objectives
- Creating an engaging experience with the audience
- Posting the right content at the right time
- Use post scheduling tools
An outdated website
Most of the time, businesses use the same website for years, which is one of the main reasons for the increased bounce rate.
With the evolution of technology, the website needs to be redesigned and added new features.
The website is the hub of all of your digital marketing efforts, so it should be updated periodically.
Moreover, if your website’s design is obsolete or it does not serve your target market, then you are losing potential leads.
So, it is a wiser idea to regularly update a website either by changing content, functionality, or layout.
However, keep the branding and user-friendly navigation strictly adhered to the site. Keep these things in mind while updating an existing website;
- Do not change entire branding while revamping a site
- Offer user-friendly content
- Use simple, intuitive navigation
- Make site responsive
- Use CTAs (Call To Action Button) efficiently
Also Read : 5 Tips: Take Advantage of Digital Marketing
Not engaging well-enough with the target audience
Digital marketing is all about engaging with the audience in realtime. If it used appropriately, it could give fruitful results with minimum efforts.
But, in most instances, the audience is not getting a well-established engaging experience. Hence, design a digital marketing strategy that solely emphasis on creating an interactive experience for the customers.
Posting content or infographics is the half battle, and the other half is audiences’ involvement.
Further, it’s remarkable to comment, like, and share posts from other people and businesses.
This helps to diversify your profile enough to be considered attractive and useful to the target audience.
Here are some points to consider while engaging with them;
- Post unique, creative content
- Add pictures or videos to the posts
- Guest post on relevant other platforms
- Use appropriate hashtags to expand customer reach
Only targeting new customers
In some cases, marketers insist on targeting new customers only. Serving better quality services to the existing customers is more important than attracting new customers.
Gating new customers are not only expensive but also it reduces the focus for loyal customers.
Brand loyal customers are an asset for a company, so it is crucial to target the existing customers and allow them to become loyal to your products or services.
Thus, focus on the digital marketing strategy to get new customers, but at the same time, take advantage of digital marketing to retain more brand loyal customers.
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Ignoring SEO opportunities
SEO (Search Engine Optimization) is described as the steps to make a website or particular content more appealing to search engines.
Search engines like Google, Yahoo, and Bing are the most common places where people would initiate their quest for information.
SEO plays a vital role in a business to acquire higher rankings on the search results. Hence, it is advisable to consider SEO while promoting business with digital marketing efforts.
Here are a few essential things to consider for improving SEO include:
- Add meta title, descriptions for every page
- Use easy-to-read and straightforward content
- Add visuals to your pages that increase the time spent
- Including alt text on all images featuring your focus keyword
- Increase quality backlinks for a website
It seems that taking advantage of digital marketing is simplistic, but there are inevitable mistakes that can be commonly performed.
Understand the common pitfalls that occur while performing the marketing activities, and avoid them before it creates a negative impact.
Whether digital marketing is executed for individuals or businesses, it should avoid these mistakes for the fruitful results.
Please review the above mistakes and take them away from your way to perform strategic digital marketing activities.